Marketing Santa is always a snap




“Santa Claus is anyone who loves another and seeks to make them happy; who gives himself by thought or word or deed in every gift that he bestows.” – Edwin Osgood Grover

SA N T A ‘ S  S U B O R D I N A T E  C L A U S E S

This week’s Word Prompt on my partner Susan and my alternate site, WEEKLY PROMPTS, is the word CHRISTMAS.

Next week Americans will be celebrating their Thanksgiving holiday complete with Santa Claus parades, cranberry sauce and hams and turkeys making an appearance on many dinner tables. Pumpkin and pecan pies will also make a number of cameo appearances as well.

This article centers on the behind-the-scene activity that goes into making that perfect Santa photo a complete success. Although the old man in the red suit is the person everyone visits it is his helper elves that make the experience possible.

Monday of this week as I was doing a bit of shopping at West Edmonton Mall in Edmonton Alberta Canada I noticed that Santa’s castle and workshop had been assembled the past weekend and that there was a bit of activity near his decorated throne.

Although the number of children visiting Santa this time of the year was a tad too early there were still hopeful parents and excited children there to help the man in red get ready for the holidy season ahead.

When I entered the mall a little after 10 a.m. I passed the Santa Claus display and noticed his technical photographic staff getting ready for the day. There were no children waiting in line but there was  lively Xmas music playing and believe it or not I noticed the old duffer jumping up and down to a lively tune around his throne.

He was as lively and quick as the poem, “Twas The Night Before Christmas”, had written about him many years before. That put a smile on my face. Even Santa was getting himself into the mood of the season. HO HO HO!

When I passed by the site a few hours later as I was leaving the store a number of youngsters with their parents were visiting Santa. His rapport with them was more than just a passing hello. The children were excited to finally meet him and Santa played with and enjoyed the children visiting him.

I know you might say it is all too cliché and that the Santa experience is one of contrivance and complicity on the part of parents and marketing staff but the children love meeting him and that is all that really matters.

Many adults call Christmas a humbug and a bother but I would wager that when they were youngsters themselves they looked forward to their first Santa visit and placed cookies and milk on the kitchen table for him to nibble on that magical night.

In essence Christmas is not only for children but for the young at heart who still believe in love, hope and good cheer.


Word Prompt Christmas




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