“Here, you go to the supermarket and you have wipes to clean your hands before shopping. No, we don’t have that in France, but we recycle.” – Berenice Bejo
H O W D E E P I S Y O U R W A L L E T ?
This week’s photo challenge on my partner Susan and my alternate site Weekly Prompts is “Store Displays”.
In case you have not noticed many supermarket checkout display stands attempt to cater to and corral those customers whose tastes run deeper than the customary need for a loaf of bread, quart of milk and oh yeah dozen of eggs for the Sunday omelette.
One such market I recently visited offered their customers the chance to spend between $50 to $500 on a credit card purchase under the catchy marketing slogan “Happy him…Happy her…happy kid”. The photo above explains it all.
The cards were strategically placed near the gossip tabloids, Cosmopolitan magazine and in this case Canadian Living and proudly displayed not in a swanky and high end shopping outlet in Beverly Hills or Manhattan. This was just your typical local market ( neighborhood variety).
I only noticed this display after ending up in a checkout line that was long, slow and definitely over populated. I felt sorry for the cashier servicing this lot.
Not one of the many customers having their shopping items cashier before me paid any attention to the card display. They were busy watching the cashier log in their items, wrestling candy bars from their children and many chatting with their spouses about weekend plans.
Sometimes it seems that marketing gurus have no clue as to what will or will not work and so they go on a fishing expedition hoping they will get a few consumer nibbles for their efforts.
Well in this case their nets were empty and nibbles few or very far between.