“Starbucks Double Shot. Bring on the day.” – Company slogan.
J U X T A P O S E C O U R T E S Y A N D B U S I N E S S S E N S E
Today May 29, 2018 is the day when coffee business mogul Starbucks Coffee will be informing its employees the basics of a business 101 course: customers are important and that personal paranoia should be left in the employee locker room.
For a measly few hours this afternoon all of the companies employees will be sitting in a room with Human Resource instructors who will inform them somewhat candidly that you cannot always judge a book by its cover and that a lack of common sense can jeopardize your business plans and bottom line.
Starbucks’ target market is often described as affluent or high income (around $90,000). That’s why every affluent neighborhood has a Starbucks not far away.
However, numerous Starbucks cafes are surrounded by middle-income neighborhoods where people don’t have such high incomes. Why? Because these people also have discretionary income and are willing to spend it on premium coffee drinks.
They may not splurge on other things as often as the higher income customers, but they enjoy treating themselves to their favorite coffee and, sometimes, a breakfast sandwich, snack or dessert to go with it.
In a nutshell if you appear to not be the type of customer Starbuck’s employees cater to than any suspicious activity on your part will be reason enough for alarmed employees to call the police for a hand to escort you immediately off the premises.
A video of two black men being arrested from a Starbucks in Philadelphia went viral after witnesses say they did not do anything wrong.
The video shows two black men being escorted out of the Starbucks in handcuffs.
Melissa DePino, who posted the video to Twitter, claims the two were waiting for a friend and that the police were called because they did not order anything.
“The police were called because these men hadn’t ordered anything. They were waiting for a friend to show up, who did as they were taken out in handcuffs for doing nothing,” DePino wrote.
Let’s hope that the HR department will be able to enlighten the companies’ employees to be a bit more patient with potential customers.
Not everyone might be the firm’s cup of tea but that is no reason to panic and call in reinforcements to incite tense situations. – gc