Many things in life require a strategy

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”   — Peter Drucker

Even the simple things in life require some type of strategy from selling apples in your local supermarket to launching a mega mall. It seems that the simpler the activity the greater the thought processes involved. The well-known myth of Johnny Appleseed was based on the legend a man who did not wear a cooking pot on his head but did make lots of money which he unfortunately lost. AS Robbie Burns once noted so admirably, “the best laid plans of mice and men oft go awry.” –  gc

A  P L A C E  F O R  E V E R Y T H I N G

Ten facts about Johnny “Appleseed” Chapman

  • He was a real person.
  • He actually had profit in mind.
  • His apples were not meant to be eaten.
  • He also planted ideas.
  • He really did not wear a tin pot on his head.
  • He loved animals and became a vegetarian.
  • He carried seeds for medicinal plants.
  • He died rich but his fortune did not last.
  • His legend grew quickly after his death.
  • His legend lives on.



  1. I was just discussing marketing with the gkids. I referenced the movie “The Greatest Showman” and the fact they used an older and newer star to reach a larger audience.


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